I will add that their product lineup the R1T and the R1S has a *starting* price of $67,500, when/if they finally go on sale. Hardly mainstream. How they will generate any meaningful sales out of that is a mystery to me.
In all fairness, GM has proven it can work.
Huge volume / market share isn't necessary to make huge profits. Instead, you just target the relatively few customers who can afford to pay $70K+ for your cars.
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