Anheiser-Busch is not doing a televised commercial for Bud; they did an internet based one for Budweiser, but they are doing a commercial for Bud Light. They are giving the Bud money to Covid relief. Coke is doing the same thing. It's not that they are betting against sports; they're going the charitable route this year; it will garner a ton of goodwill. Probably a bigger money maker than millions of $ commercial